The names of your pricing plans matter, by using meaningful names you can reduce customer frustration and direct them to a particular plan that’s good for them. The SaaS DNA project found that ease of understanding is crucial for visitors, so the best pricing pages for SaaS companies are often the simplest. Comparable – Spotify makes it very easy to see the difference between their two pricing plans without even reading the fine print. Testing is an essential component of any good marketing strategy. The only pricing page best practices article you’ll need. In fact, 81% of SaaS companies order their pricing pages from lowest to highest. Read on as we share a few best practices for your pricing page to entice visitors to buy from you, even if your product or service costs a bit more than they expected. Best Practices with Examples. Many customers have minor issues that could be addressed immediately and increase your conversion rates. I’m glad you found the article useful! We’re excited to hear from you! Two common mistakes I see happening all the time: These two mistakes, especially the second one, plant worries in your customers mind before they’ve even had time to think of them. In its 2016 SaaS Metrics report, Totango found that 16% of companies get more than half their business this way. Buyers don’t like confusion. MailChimp’s pricing page is a great example. Don’t try to reinvent the wheel; don’t make it too complicated to understand. Some companies play it straight, but you can also have some fun with the plan names, and show some of your brand’s personality like Freshdesk does. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. There are a lot of best practices for SaaS pricing pages out there, with giants like HubSpot, ConversionXL and SixteenVentures being the authorities.. They’ve pre-checked their favorable plan for the customer and do a nice job on emphasizing their chosen plan. Get Response has a different structured pricing page that what we’re used to seeing. Litmus is missing a major part of their pricing page by not telling people what to choose. Until now, customers were ready for a certain amount on a monthly basis and suddenly the pricing jumps to a one-time payment. One thing visitors worry about is what happens if they buy your product or service, then find they don’t like it. This helps visitors browse, choose or buy. So, if your pricing page sucks, you’ll lose a lot of potential revenue. The arrows indicating a “yearly” plan are alarming in the way that I have no idea what will happen if I click on them. 44 % of online consumers say that having questions answered by a live agent while in the middle of an online purchase is one of the most important features a website can offer. In her article about pricing page best practices, conversion expert Talia Wolf gives the perfect reasons why it’s not converting. You can also check out this WPBeginner list of the best WordPress landing page plugins. Remember that a pricing page is the first place a customer puts their vote of confidence in you and your product or service. We’ve got you covered with the best phone systems and VoIP providers on the market. Similar to landing pages, pricing pages should be optimized and tested on a regular basis. Great work on directing customers to a specific plan using the orange color. Every other page works to guide your user slowly through the sales and marketing funnels until reaching the final gate between you gaining some life saving revenue and another sale lost. There are many elements to take into consideration before the actual design. 💵 Pricing Page. While it would be ideal for every visitor to your pricing page to buy an annual subscription, that’s not going to happen. Love the Litmus and Zendesk pages. Chat is a great way to communicate with your customers during the checkout process. Capturing a customer’s email before leaving. 2 elements that will help you define a pricing page strategy: Moving on, the next step in your pricing page strategy is defining your messaging. Designing a pricing table is a tricky task. Creating a few optional plans and highlighting the differences between them helps not only in making it comparable but also in directing your customer towards the plan you want them to choose. I’ve already mentioned these for a few of these pricing pages but as you can see they do a great job of using social proof (testimonials and trust icons) to ensure clients they’re in safe hands. That’s why one of the most important pricing page best practices is to test. When we have too many options and aren’t sure what to choose, our default is not to choose. And the plan names also match their buyer personas, which we’ll look at in a later tip. As we said earlier, some people are ready to buy the minute they land on your pricing page. SaaS Pricing Best Practices from 90 Companies: Why the Hottest SaaS Businesses Now Put Their Pricing Online. People won’t read everything; they will skim through your proposals. Having users pay upfront for a period of time is good for your revenue. About the Author: Brad Smith is the founder of Codeless, a B2B content creation company. The way their pricing page is setup shows that their emphasis is on getting people to first signup and only later convert them into paying customers. Test your page layout, your pricing, your copy, your headline, your call to action – everything you can test. It’s not really clear what would be the best choice. I do not mean the automated exit pops that look like an error just happened on your browser; I mean a pop up that is designed personally for your customers. Will I be sent to a payment page? 9 Pricing Page Best Practices 1. So it makes sense to try this strategy and see if it works for you. We’re willing to bet that all of you have experienced this at some point. Don’t hide your pricing. Website design best practices vary depending on how you’re using a specific page. Below I have divided the building of a pricing page into 2 main categories: The strategy and the design. Knowing how much it costs to produce your product/service – How much does your product cost? Check out these pricing page best practices to improve effectiveness and revenue. However, an analysis by Process.st showed that most companies don’t do that. Which are the SaaS pricing best practices? This layout allows customers to quickly see the differences between the plans and choose the most relevant one for them. For example, you might list a bunch of features in your entry-level plan, then, instead of listing them again for other plans, focus on the new stuff people get. Now you know the pricing page best practices that’ll help you make more sales, check out our other guides to boosting eCommerce revenue and attracting more leads. Determine the average time per task:complete your own tasks to determine how long the task takes. You can always have another CTA further down for people who need more information, and a third for those who want to read the testimonials and FAQs first. It seems to me that the biggest difference between the plans is the amount of people who can answer your forms. No. Next, let’s look at some tips related to pricing page copy: Simplicity also wins with pricing page copy. For example, here’s how the MonsterInsights pricing page handles it: To do this, check with your customer service and support departments to find the most frequent questions, then write answers and include them on your pricing page. Specifically, it’s about ending a price with the number “9.” Many studies show that prices that end in “9” convert better than prices with round numbers. One thing you want to watch out for is the amount of text you use on your pricing pages. In this case I would focus my pricing page on that. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. One great way to convert visitors on any page, including your pricing page, is to present them with an offer they can’t refuse just before they leave your site.
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